电视媒体服务于农业科技传播之功能探究

电视媒体是传播农业科技的主要渠道,在农业科技传播中具有突出的优势,表现在覆盖广、传播迅捷,现场感强、生动直观,多媒体、参与互动等方面.同时电视媒体也存在对农业科技传播思想认识不足、节目制作粗糙、缺乏与农业科技部门的合作等问题.电视媒体服务于农业科技传播,必须提高认识,形成工作合力,针对农村观众需求,增强实效性,加大前期策划和后期制作的投入力度,尽快应用和普及数字化传播技术.

Investigation on the Function of Television Media Serving for Dissemination of Agricultural Science Technology

Television media is the main way of spreading agricultural science technology.It has the outstanding advantages which shows in many ways such as it spreads widely and rapidly;it is live and vivid;it has the function of multimedia and participating interaction.Meanwhile,television media also has the problems such as lacks of understanding towards the dissemination of agricultural science technology,programmes' rough producing,lacking of cooperations with the departments of agricultural science technology.Knowing this,we must pay more attention and organize together.Aiming at the need of rural audience,we should strengthen the efficiecy,improve former plans and latter producing,apply and populize digital dissemination technology as soon as possible.