| 中小型企业怎样走出市场营销低谷 |
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| 引用本文： | 武万路. 中小型企业怎样走出市场营销低谷[J]. 太原科技, 2003, 0(5): 2-3 |
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| 作者姓名： | 武万路 |
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| 作者单位： | 山西省农机总公司 |
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| 摘 要： | 通过对市场环境变化的分析及企业内部经营方面的分析，指出中小型企业的市场营销与企业的外部环境、内部管理创新紧密相关。只有全面把握，整体创新，才能使营销走出低谷，才能使企业创造效益，才能实现企业的可持续发展。
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| 关 键 词： | 中小型企业 市场营销 可持续发展 营销战略 |
| 文章编号： | 1006-4877(2003)05-0002-02 |
| 修稿时间： | 2003-03-18 |
How the Small and Medium Enterprise Walk out of Valley of Marketing |
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| The General Company of Agricultural Machinery of Shanxi Wu Wanlu. How the Small and Medium Enterprise Walk out of Valley of Marketing[J]. Taiyuan Science and Technology, 2003, 0(5): 2-3 |
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| Authors: | The General Company of Agricultural Machinery of Shanxi Wu Wanlu |
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| Affiliation: | The General Company of Agricultural Machinery of Shanxi Wu Wanlu |
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| Abstract: | Through analyzing on change of the market environment and managing in internal enterprise,this paper points out that the marketing of small and medium enterprise should link closely with external environment and internal management innovation of enterprise. Only by holding whole innovation, can enterprise walk out the valley of marketing, create benefits and realize sustainable development of the enterprise. |
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| Keywords: | small and medium enterprise marketing marketing strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
