| 宁波企业品牌国际化发展现状与对策 |
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| 引用本文： | 田剑英. 宁波企业品牌国际化发展现状与对策[J]. 浙江万里学院学报, 2008, 21(1): 126-128 |
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| 作者姓名： | 田剑英 |
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| 作者单位： | 浙江万里学院,宁波,315100 |
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| 摘 要： | 文章运用企业品牌战略管理的理论和方法，研究了在国际化背景下宁波企业品牌发展的现状，提出了宁波企业品牌战略与对策，不仅对于宁波企业发展具有现实指导意义，而且为宁波市政府相关政策的制定和调整提供了理论依据。
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| 关 键 词： | 宁波企业 品牌国际化 商标 |
| 文章编号： | 1671-2250(2008)01-0126-03 |
| 修稿时间： | 2007-07-18 |
Situation and Countermeasures on Enterprise Brand Internationalization in Ningbo |
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| TIAN Jian-ying. Situation and Countermeasures on Enterprise Brand Internationalization in Ningbo[J]. Journal of Zhejiang Wanli University, 2008, 21(1): 126-128 |
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| Authors: | TIAN Jian-ying |
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| Affiliation: | TIAN Jian-ying (Zhejiang Wanli University, Ningbo 315100 ) |
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| Abstract: | With brand strategy management theory and method, current situation of Ningbo enterprise brand has been studied under Internationalization. It has been discussed how to develop brand, strategy and countermeasures have been advanced which could be widely used for Ningbo enterprise development. The research conclusion has been referred by Ningbo municipal government to make related policies. |
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| Keywords: | Ningbo＇s enterpise brand internationalization trade mark |
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