| 现代广告英语的语言特色 |
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| 引用本文： | 陈开荣.现代广告英语的语言特色[J].石河子大学学报,1991(2). |
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| 作者姓名： | 陈开荣 |
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| 作者单位： | 石河子农学院基础部 |
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| 摘 要： | 本文论述了学习和探索现代广告英语的必要性,探讨了现代广告英语的用词特色,句法特色,文体形式,修辞辞格.
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| 关 键 词： | 现代广告英语 特色 文体 修辞 |
The Linguistic Features of Modern Advertising English |
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| Chen Kairong.The Linguistic Features of Modern Advertising English[J].Journal of Shihezi University(Natural Science),1991(2). |
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| Authors: | Chen Kairong |
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| Institution: | Department of Basic Sciences |
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| Abstract: | This paper deals with the necessity of learning and exploring modern advertising English; discusses its features of diction and syntax, types of writing, rhetorical devices. |
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| Keywords: | modern advertising English features types of writing rhetorical devices |
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