网络预售环境下价格敏感品的库存与定价模型

通过构建两生产阶段模型,探讨和验证了使制造商利润最大化的最优产品定价、产品库存以及销售期期长的存在性和唯一性,并用MATLAB软件对相关参数灵敏度进行了讨论分析.研究结果表明:两阶段的市场需求受到不同因素的影响;销售阶段潜在市场需求对商家总利润的影响程度大于预售阶段潜在市场需求对商家总利润的影响;制造商前期的利润值增长...

Inventory and Pricing Model of Perishable Goods in the Network Pre-sale Environment

By building a two production stage model,the existence and uniqueness of the optimal product pricing,product inventory and long sales period to maximize the manufacturer’ s profit are discussed and verified,and the sensitivity of relevant parameters is discussed and analyzed with MATLAB software.The results show that:the market demand in the two stages is affected by different factors;the influence of the potential market demand in the sales stage on the total profit of the merchants is greater than that in the pre-sale stage;the profit growth of the manufacturers in the early stage is slow,and the profit growth of the merchants will gradually increase after the merchants have more market shares in the early stage Until the end of the product life cycle.The conclusion of this study can provide decision-making reference for manufacturers to solve the optimization problem of inventory and pricing of price sensitive products.