| 论CIS战略在我国企业中的实施 |
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| 引用本文： | 江耀生.论CIS战略在我国企业中的实施[J].江苏大学学报(自然科学版),1996(1). |
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| 作者姓名： | 江耀生 |
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| 作者单位： | 江苏理工大学管理学院 |
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| 摘 要： | 论述了现代企业的营销战略──ＣＩＳ战略的特点、ＣＩＳ战略在我国实施中存在的问题以及目前可供选择的一些对策．
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| 关 键 词： | CIS战略，理念识别，行为识别，视觉识别 |
On Application of CIS Strategy to Enterprises in China |
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| Jiang Yaosheng.On Application of CIS Strategy to Enterprises in China[J].Journal of Jiangsu University:Natural Science Edition,1996(1). |
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| Authors: | Jiang Yaosheng |
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| Institution: | Jiang Yaosheng |
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| Abstract: | This paper mainly deals with the marketing strategy characteristics in modern enterprises-CIS,and the possible problems arising in application of CIS in China and some solution available at present are presented. |
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| Keywords: | CIS strategy mind identity behavion identity visual dentity |
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