网络营销造就企业全新的经营模式

网络营销的发展带来了市场营销理论和手段的重大变革,对传统的营销理论形成了挑战.从网络营销和传统营销在市场营销内容上的区别、企业与顾客的地位变化、市场推销应采用更先进的技术等方面,探讨了企业新的经营模式.

Network Marketing Brings up a New Business Model of Enterprise

The development of online marketing,which has brought about great changes to the marketing theory and method, challenges the traditional marketing theory. This paper probes into the new business model of enterprise from aspects of the differences between online marketing and traditional marketing in marketing contents, the status change of enterprise and costumer, and some advanced technologies that marketing should adopt, etc.