可再生资源型企业的绿色特征与绿色战略类型体系研究——以林业企业为例

研究可再生资源型企业独特的绿色特征,据此构建其完整的绿色战略类型体系,为企业绿色发展战略的制定提供多种备选方案。首先,运用系统工程理论中关于系统目标、结构、功能和环境的分析方法,以林业企业为例,研究可再生资源型企业的绿色特征;然后,根据战略管理理论和绿色经济理论,将绿色特征归并为3类,分别形成3个研究视角——绿色链条视角(闭环性视角)、绿色拓展视角和绿色产业视角,再从这3个视角探讨可再生资源型企业绿色战略的类型及其相互关联。从功能目标、自然关联、绿色范围、资源供应、供应链5个特征类,得出林业企业与一般工业企业的绿色特征在16个特征项的对比关系。基于绿色特征,构建了可再生资源型企业绿色战略的类型体系。可再生资源型企业具有显著的绿色特征和多样化的绿色战略类型,应充分发挥其绿色战略优势。超循环绿色战略是绿色战略的成熟阶段,未来的应用前景十分广阔,企业在战略实施中应注重其中资源链、生态链和价值链的相互促进。本研究成果对一般企业的绿色战略管理也有普遍意义。

Researches on green features and category architecture of green strategies of renewable-resource-based enterprises: a case study of forestry enterprise

The unique green features of renewable-resource-based enterprises are to be discovered. Hereby, the whole category architecture of green strategies for the enterprises is to be constructed in order to supply multiple alternatives for the strategic decision making of enterprise green development. Firstly, the methods of systems engineering theory for analyzing objectives, structure, function and environment of a system are used to study the green features of renewable-resource-based enterprises in forestry as a case. Then the green features are clustered into three classes to form respectively three research perspectives of green chains (or closed loop), green expansion and green industries, from which the categories of green strategies of renewable-resource-based enterprises and their interrelation are studied according to the theories of strategic management and green economy. Green features of forestry enterprises are compared with general industry ones in 16 items and 5 classes that are functional objective, connection with nature, green scope, resources supply and supply chain. Based on the green features, the category architecture of green strategies of renewable-resource-based enterprises is constructed. The green features are prominent and the categories of green strategies are diversified in renewable-resource-based enterprises. Enterprises should give full play to its green strategic advantage. The hypercycle green strategy is in the mature stage, and has a very broad application prospect in the future. In its implementation, enterprise should make its three chains of resources chain, eco-chain and value chain promote mutually. The research findings in this paper are also appropriate for the green strategic management of general enterprises.