| 中国文化产业的市场和营销 |
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| 引用本文： | 方宝璋.中国文化产业的市场和营销[J].南昌职业技术师范学院学报,2006(1):60-63,59. |
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| 作者姓名： | 方宝璋 |
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| 作者单位： | 江西财经大学,江西,南昌,330013 |
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| 摘 要： | 我国文化市场庞大复杂,对旅游、媒介、艺术娱乐、体育等各门类的需求不一。文化营销必须把握不同群体的需求,讲究特色、时尚和宣传,形式必须多样化。
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| 关 键 词： | 文化产业 市场 营销 |
| 文章编号： | 1007-3558（2006）01-0060-04 |
| 收稿时间： | 2006-01-06 |
| 修稿时间： | 2006-01-06 |
On the Market and Marketing of the Chinese Cultural Industry |
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| Fang Baozhang.On the Market and Marketing of the Chinese Cultural Industry[J].Journal of Nanchang Vocational & Technical Techers' College,2006(1):60-63,59. |
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| Authors: | Fang Baozhang |
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| Abstract: | Chinese cultural market is big but complicated,so the requirement on tourism,media,entertainment,physical education is different.Cultural marketing has to meet the different needs of the people,and the variety of feature,fashion,propaganda and form should be stressed. |
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| Keywords: | cultural industry market marketing |
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