| 中国体育用品品牌经济研究 |
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| 引用本文： | 李日生.中国体育用品品牌经济研究[J].韶关学院学报,2009,30(1). |
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| 作者姓名： | 李日生 |
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| 作者单位： | 英德职业技术学院,体育系,广东,英德,513000 |
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| 摘 要： | 我国体育用品品牌所面临的机遇以及发展过程中存在问题。针对存在的问题,借鉴国外国内强势体育用品品牌的经验,结合中国实际情况,构建了一个我国体育用品品牌的运行模式,以此为国内体育用品企业发展自己的品牌提供合理化的建议。
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| 关 键 词： | 体育用品品牌 机遇 模式 |
Research on the Brand Operating Model of Chinese Sport Products |
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| LI Ri-sheng.Research on the Brand Operating Model of Chinese Sport Products[J].Journal of Shaoguan University(Social Science Edition),2009,30(1). |
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| Authors: | LI Ri-sheng |
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| Institution: | LI Ri-sheng; |
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| Abstract: | In this paper,the brand of Chinese sport products for the study,the use of various research methods,summed up China s sporting goods brands and opportunities facing the development of the existing problems,then for the existing problems,and strong foreign domestic sporting goods brand experience,The actual situation of China,China Construction of a sporting goods brands of operation mode,sporting goods for domestic enterprises to develop their own brand rationalization of the proposal. |
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| Keywords: | sporting goods brands opportunities model |
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