湖南省红色旅游品牌建设探析

利用SWOT分析方法对湖南红色旅游品牌建设进行了分析，指出湖南进行红色旅游品牌建设具有资源和发展基础优势，政策支持、旅游需求旺盛等方面的机遇，同时也存在资源分散、产品单一、经济效益低、景区基础设施不完善、从业人员素质偏低等一系列的劣势以及游客素质偏低、竞争激烈方面的威胁.针对这些问题，从旅游地品牌建设、旅游产品品牌建设以及旅游企业品牌建设3个方面提出了进行湖南省红色旅游品牌建设的对策.

A PROBE INTO BUILDING THE RED-TOURISM BRAND IN HUNAN PROVINCE

By the analytical way of SWOT,it is pointed out that building red-tourism brand in Hunan Province has the advantage of resourse,development basic,policy support and strong tourist demands et al..At the same time,some weaknesses exist such as resourse decentralization,product singularity,low economic benefit,incomplete tourist infrastructure and low-quality staffs.It is facing up with threats such as lower-quality tourists and drastic competition.Then some countermeasures about building red-tourism brand in ...