| 高校网络新闻关注度提升之途径探析 |
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| 引用本文： | 陈红梅,阮晓琴.高校网络新闻关注度提升之途径探析[J].南昌职业技术师范学院学报,2012,7(4):94-96. |
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| 作者姓名： | 陈红梅 阮晓琴 |
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| 作者单位： | 1. 江西科技师范大学,江西南昌,330013
2. 上海证券报上市公司部,上海,200000 |
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| 基金项目： | 江西科技师范大学2010年校级一般课题《高校网络行为特点与新闻舆论引导机制研究》(课题编号:ky2010sy06) |
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| 摘 要： | 高校新闻网的建设与发展要发挥其隐性教育功能,必须提升网站和新闻内容的关注度,为此要根据学生的阅读心理和要求,努力拓展内容的深度和广度,在形式上凸显学生受众的阅读需求特征,在功能上进行传播信息、思政教育、展示和提升学校形象、积淀校园文化等多方面转变。
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| 关 键 词： | 高校网络新闻 关注度 提升 途径 |
Anaysis of the Ways of Improving the Attention on University Network News |
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| Chen Gongmei & Ruan Xiaoqin.Anaysis of the Ways of Improving the Attention on University Network News[J].Journal of Nanchang Vocational & Technical Techers' College,2012,7(4):94-96. |
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| Authors: | Chen Gongmei & Ruan Xiaoqin |
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| Institution: | Chen Gongmei & Ruan Xiaoqin(Jiangxi Science and Technology Normal University,Nanchang 330013,P.R.China;Department of Listed Company of Shanghai Security News,Shanghai 200000,P.R.China) |
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| Abstract: | to play the recessive education function in the construction and development of university news network,we must improve the attention on the website and news content.Therefore,according to the students’ reading psychology and requirements,we must strive to expand the width and depth of the content,highlight students’ demand characteristics in form,spread the information,display and promote the school image,and accumulate campus culture in function. |
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