文成县森林旅游发展的对策研究

文成县森林旅游业具有垄断性的旅游资源、立足生态优势的华侨投资等方面优势。同时政府高度重视、生态旅游客源市场潜能巨大、我国首个森林旅游试验示范区落户温州又为文成县带来了新的机遇。但文成县森林旅游业的发展存在着文化旅游资源缺乏深层次的挖掘、森林旅游产品结构单一、周边地区旅游的竞争日趋激烈、基础服务设施配套不完善等方面的弊端。只有深入挖掘文化内涵,依托垄断性生态旅游资源塑造旅游品牌产品,完善旅游配套设施建设,才能提升文成县森林旅游整体品质。

Countermeasures on the Forest Tourism Development in Wencheng County

Wencheng forest tourism has advantages in the monopoly of the tourism resources and the overseas Chinese investment based on ecology.At the same time,the government attaches great importance to ecological tourist market,there is huge potential of ecological tourist market,and the first forest tourism experimental demonstration area in china has been settled down in Wenzhou.All these bring Wencheng new opportunities,but there are some disadvemtages in Wencheng,such as the insufficiency of deep excavation in the cultural tourism resources,the singleness of the forest tourism products,the fierce tourism competition in surrounding areas and the imperfection of the basic service facilities.Only by going deep into cultural connotations,shaping the tourism brand products based on monopolistic ecological tourism resource and perfecting the construction of tourism supporting facilities can we improve the overall quality of the forest tourism in Wencheng.