| 法国服装设计公司的运营模式 |
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| 引用本文： | 陈湛.法国服装设计公司的运营模式[J].东华大学学报(自然科学版),1997(6). |
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| 作者姓名： | 陈湛 |
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| 作者单位： | 中国纺织大学服装学院 上海，200051 |
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| 摘 要： | 服装设计公司是法国服装业的精髓和运作中枢。结合法国服装设计公司的经营实例,从法国服装的分类,服装设计公司的品牌策略,组织结构和职能,营销网络的建立等方面,对法国服装设计公司的运营模式进行分析,为我国服装设计公司的发展提供借鉴。
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| 关 键 词： | 成衣 大批量 特许经营 特许销售 高级女装 |
Management and Marketing System of FrenchFashion Design Companies |
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| Chen Zhan.Management and Marketing System of FrenchFashion Design Companies[J].Journal of Donghua University,1997(6). |
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| Authors: | Chen Zhan |
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| Abstract: | Design company is the nerve center of French fashion. On the aspects of their brands strategy,organization structure and distributing chanels, the management and marketing patterns of the French design companies are analysed. Based on the fieldwork at Ungaro Haute Couture, the management and marketing patterns of the French design companies on the aspects of their brands strategy, organization structures and distributing channels are analysed. |
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| Keywords: | ready-to-wear mass order license franchise high fashion |
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