| 加强学生公寓的品牌建设 |
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| 引用本文： | 来国灿,沈文君. 加强学生公寓的品牌建设[J]. 杭州师范学院学报(自然科学版), 2003, 2(6): 114-115 |
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| 作者姓名： | 来国灿 沈文君 |
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| 作者单位： | 杭州师范学院,后勤发展总公司,浙江,杭州,310012 |
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| 基金项目： | 杭州师范学院青年科研项目(2002XSQ19) |
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| 摘 要： | 高校后勤社会化改革的不断深入,要求后勤工作进一步与市场接轨,引入竞争机制。高校学生公寓应提高服务质量,增强品牌意识,创立自身品牌,以更好地实现"三服务、两育人"的宗旨,为师生提供更优质的服务。
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| 关 键 词： | 品牌 机制 公寓 |
| 文章编号： | 1008-9403(2003)06-0114-02 |
| 修稿时间： | 2003-10-05 |
How to Establish "Living-in-Campus" Trademark |
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| LAI Guo|can,SHEN Wen|jun. How to Establish "Living-in-Campus" Trademark[J]. Journal of Hangzhou Teachers College(Natural Science), 2003, 2(6): 114-115 |
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| Authors: | LAI Guo|can SHEN Wen|jun |
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| Abstract: | With the reform and development of socialization in the college service field, it is greatly urged that the competition system should be brought in and connected with the market. Therefore, it is of vital importance to strengthen the trademark consciousness and establish self|trademark. Meanwhile, the goal of "service in three aspects and education for two fields" is supposed to be achieved under the establishment of "Living|in Campus" trademark. This paper mainly explores: why and how to establish the trademark, the significance and means of the establishment. |
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| Keywords: | trademark system apartment |
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