舞狮运动无形资产的开发及其对策

通过文献资料法、专家访谈法、逻辑分析法等方法对舞狮运动无形资产开发进行研究,针对舞狮运动无形资产中存在的潜在价值认识不充分,自我保护意识淡薄；缺乏统一管理,开发深度和广度不够；缺乏专门人才和专题研究等问题,提出了加强其基础建设、加强与现代传播媒体的互动、加强与企业的相关合作、充分挖掘舞狮运动的文化内涵等具体措施,以期为舞狮运动无形资产开发提供理论参考.

The Development and Countermeasures of the Lion Dance Sport,an Intangible Asset

Through document search,expert interview and logical analysis,the paper studies the development of the lion dance sport,an intangible asset.In view of the fact that there exist such problems as people＇s poor recognition of the potential value of the lion dance sport,weak self-protection consciousness,insufficient development,and lack of specialists or research as a special subject,the paper suggests that we should strengthen the basic construction of the sport,enhance interaction with modern media,and augment the relative cooperation with enterprises to fully excavate the cultural connotation,etc.The paper expects to provide a theoretical reference for the development of the lion dance sport,an intangible asset.