| 四川国际旅游目标市场研究 |
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| 引用本文： | 邓明艳 冯明义 谢艳. 四川国际旅游目标市场研究[J]. 西华师范大学学报(哲学社会科学版), 2005, 26(3): 312-316 |
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| 作者姓名： | 邓明艳 冯明义 谢艳 |
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| 作者单位： | [1]乐山师范学院旅游学院,四川乐山614000 [2]西华师范大学管理系,四川南充637002 |
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| 基金项目： | 四川省教育厅重点研究课题资助项目（LY03-04）. |
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| 摘 要： | 作者根据接待人数、经济发展水平、旅游业发展水平等条件，确定了四川国际旅游目标市场客源国为日本、泰国、美国和新加坡．在分析目标市场特点的基础上，提出了促进四川国际旅游目标市场稳定和发展的措施：扩大目标市场的范围，提高市场的稳定性；以市场为导向进行旅游产品的设计；分享境内客源，增强四川国际旅游流；深入研究目标市场需求，开发目标市场客源层．
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| 关 键 词： | 国际旅游 目标市场 四川 |
| 文章编号： | 1001-8220（2005）03-0312-05 |
| 收稿时间： | 2005-03-14 |
| 修稿时间： | 2005-03-14 |
Study on the International Tourism Target Market in Sichuan Province |
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| DENG Ming-yan, FENG Ming-yi, XIE Yan. Study on the International Tourism Target Market in Sichuan Province[J]. Journal of China West Normal University:Natural Science Edition, 2005, 26(3): 312-316 |
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| Authors: | DENG Ming-yan FENG Ming-yi XIE Yan |
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| Affiliation: | 1. Tourism School, Leshan Teachers College, Leshan 614000; 2. Department of Management, China West Normal University, Nanchong 637002, China |
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| Abstract: | The exploitation of target markets plays an essential role in tourism development in Sichuan.According to certain conditions as number of guests,standards of economic and tourism development,the authors have selected Japan,Thailand,America and Singapore as international tourism target markets.Based on the analysis of the characteristics of these markets,the authors have advanced concrete suggestions about promoting their stability and development: expanding the target markets,promoting the stability of target markets,designing tourist products led by markets,sharing domestic guests and increasing international guests,studying thoroughly the demand of the markets for more sources of guests. |
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| Keywords: | international tourism target markets Sichuan Province |
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