| 健身俱乐部顾客群体与体验营销策略的相关性研究 |
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| 引用本文： | 刘芳梅. 健身俱乐部顾客群体与体验营销策略的相关性研究[J]. 韶关学院学报, 2012, 33(8): 73-78 |
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| 作者姓名： | 刘芳梅 |
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| 作者单位： | 韶关学院体育学院,广东韶关,512005 |
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| 摘 要： | 探讨广州市营利性健身俱乐部不同顾客群体与体验营销策略的相关性,旨在为健身俱乐部制定差异化的体验营销策略提供理论参考,以求更好地满足顾客多样化的消费需求和个性化的消费偏好.
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| 关 键 词： | 营利性 健身俱乐部 顾客群体 体验营销策略 |
A correlation study of customer types and exercising marketing strategies by fitness clubs |
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| LIU Fang-mei. A correlation study of customer types and exercising marketing strategies by fitness clubs[J]. Journal of Shaoguan University(Social Science Edition), 2012, 33(8): 73-78 |
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| Authors: | LIU Fang-mei |
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| Affiliation: | LIU Fang-mei (College of Physical Education, Shaoguan University, Shaoguan 512005, Guangdong, China) |
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| Abstract: | An analysis of the correlation of various customer types and exercising marketing strategies adopted by Guangzhou profitable fitness clubs is conducted for the purpose of offering references for formulating differential exercising marketing strategies, meeting the needs of diverse consumption and personified consumption preferences. |
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| Keywords: | profit fitness club consumer types exercising marketing strategies |
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