大型展览活动对区域产业发展的影响研究——以第四届中国国际进口博览会为例

会展业与国民经济各部门之间存在明显的关联效应，大型展会活动的举办将在区域产业水平提升、产业结构升级等方面产生重要意义。以第四届中国国际进口博览会（以下简称进博会）为研究对象，立足江浙沪区域内986家上市企业数据，采用事件研究法，实证分析了进博会对江浙沪不同细分行业的影响效应及差异。结果表明：进博会的举办可以促进区域产业发展，并在区域产业结构升级方面发挥积极作用；进博会的举办对区域不同细分产业的影响差异具有统计学意义，其中对于高新产业、制造业和服务业产生的促进作用更为明显；进博会对基建相关产业的促进作用呈现先上升后下降的趋势。从微观层面探究大型展览活动对区域不同产业发展的影响，以期为会展业发展的着力方向提供政策依据。

The Impact of Large-scale Exhibitions on Regional Industrial Development:A Case Study of the 4th China International Import Expo

There is a clear correlation between the exhibition industry and the various sectors of national economy. Large-scale exhibition activities are significant to the promotion of regional industrial levels and the upgrading of industrial structures. Based on the data of 986 listed companies in Jiangsu, Zhejiang and Shanghai, we took the 4th China International Import Expo (CIIE) as the research object, and used the case study method to empirically analyze the impact of CIIE on different sub-sectors in Jiangsu, Zhejiang and Shanghai. The results showed that: CIIE can promote the development of regional industry and play an active role in the upgrading of regional industrial structure; There are significant differences in the impact of the CIIE on different sub-sectors in the region, among which the promotion of high-tech industry, manufacturing industry and service industry is more obvious;The effect of the CIIE on infrastructure-related industries tends to rise first and then decline. This paper explores the impact of large-scale exhibitions on the development of different industries in the region at the micro level, in order to provide a policy reference for the development of the exhibition industry.