| 国际营销中产品标准化与差异化策略研究 |
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| 引用本文： | 高桐.国际营销中产品标准化与差异化策略研究[J].科技资讯,2011(1):203-204. |
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| 作者姓名： | 高桐 |
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| 作者单位： | 中国农业发展银行总行,北京,100045 |
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| 摘 要： | 几十年来,国际营销中产品的标准化与差异化问题在学术界有三种观点:主张标准化、主张差异化、主张融合。本文从标准化与差异化融合的观点出发,分别探讨以下三个问题:不同类型产品的标准化、差异化特征;国民收入与产品标准化、差异化的相关性,以及由此推出的大国标准化影响效应;民族特色产品在走出国门时应坚持标准化的策略。
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| 关 键 词： | 国际营销 标准化 差异化 |
Study for Products' Standardization and Diversification in The International Marketing |
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| Gao Tong.Study for Products' Standardization and Diversification in The International Marketing[J].Science & Technology Information,2011(1):203-204. |
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| Authors: | Gao Tong |
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| Institution: | Gao Tong(Agricultural Development Bank of China Head Office Beijing 100045) |
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| Abstract: | Many decade years,there are three academic viewpoints on products'standardization and diversification in the field of international marketing:standing for standardization,standing for diversification and standing for integration of both.This study starts from the view of integration and then discusses three issues as following:1.The standardization and diversification's characteristics in different types of products.2.The relationship between GDP and products' standardization and diversification and conclud... |
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| Keywords: | International marketing Standardization Diversification |
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