| 我国自助餐饮市场分析及其营销策略 |
| |
| 引用本文： | 王鑫. 我国自助餐饮市场分析及其营销策略[J]. 中国西部科技, 2010, 9(35): 73-75. DOI: 10.3969/j.issn.1671-6396.2010.35.035 |
| |
| 作者姓名： | 王鑫 |
| |
| 作者单位： | 华南理工大学工商管理学院,广东广州510640 |
| |
| 摘 要： | 改革开放以来,作为舶来品的自助餐饮在我国餐饮市场上迅猛发展,规模不断壮大,在丰富餐饮业态、改变市场格局的同时,引入了新的餐饮文化,发展前景广阔。本文阐述了自助餐的基本特征及我国的自助餐市场细分,分析我国自助餐市场的营销策略,并提出一些可行性的建议。
|
| 关 键 词： | 自助餐 柠檬市场理论 市场细分 营销策略 |
The Market Analysis and Marketing Strategy of Buffet in China |
| |
| WANG Xin. The Market Analysis and Marketing Strategy of Buffet in China[J]. Science and Technology of West China, 2010, 9(35): 73-75. DOI: 10.3969/j.issn.1671-6396.2010.35.035 |
| |
| Authors: | WANG Xin |
| |
| Affiliation: | WANG Xin(School of Business Administration,South China University of Technology,Guangzhou,Guangdong 510640) |
| |
| Abstract: | With the reform and opening of China,buffet,as imported goods,has developed very quickly.It has enriched the food industry,changed the pattern of market,introduced a new food culture and will have a bright prospect.This paper studies the basic characteristics and market segmentation of buffet in china,analyses the marketing strategy and put forward some feasible suggestions. |
| |
| Keywords: | Buffet Lemon market theory Market segmentation Marketing strategy |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
