| 电子商务环境下小企业的战略管理与转型 |
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| 引用本文： | 沈富荣,梁晓蓓,汤兵勇.电子商务环境下小企业的战略管理与转型[J].黑龙江大学自然科学学报,2003,20(1):38-40. |
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| 作者姓名： | 沈富荣 梁晓蓓 汤兵勇 |
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| 作者单位： | 1. 上海爱建信托投资有限责任公司,上海,200002
2. 东华大学旭日工商管理学院,上海,200051 |
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| 摘 要： | 在分析小企业特点的基础上,讨论了21世纪在电子商务环境下小企业可采取的可持续发展战略,包括集中一点战略,寻找空白战略,经营特色战略,联合竞争战略与承包经营战略,并提出了小企业的转型.
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| 关 键 词： | 小企业 发展战略 战略转型 电子商务 |
Strategy management and transfer of small enterprises under electronic commerce |
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| Abstract.Strategy management and transfer of small enterprises under electronic commerce[J].Journal of Natural Science of Heilongjiang University,2003,20(1):38-40. |
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| Authors: | Abstract |
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| Abstract: | Based on an analysis of small enterprises' features, the sustainable development strategies that the small enterprises can adopt in the 21st century under electronic commerce are discussed, such as one-target strategy, finding - the - vacancy strategy, management - characteristics strategy, united competition strategy and contract management strategy. And the transferring strategy of small enterprises is also presented. |
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| Keywords: | small enterprises development strategy strategy transfer electronic commerce |
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