企业外宣翻译与民族审美差异

中国人世给民族企业的发展带来了前所未有的机遇.由于语言文化背景及审美差异的障碍,企业宣传资料的英译中充满了过度渲染和夸张的表达方式,影响国外顾客对中华企业的接受.企业对外事业宣传中华词丽藻使用频繁,英译时应采取相应的翻译方法.

Aesthetic Difference in Translating Enterprise Publicity Materials from Chinese into English

With the booming of the enterprises, enterprise translation has developed rapidly in China, but most English versions of the materials are poorly done, for there exist lots of unique items that have never been described before in English. By synthesizing the conception of culture and introducing the conception of cross - cultural awareness and its necessity in translating enterprise materials, the author holds that to deal with these cultural items properly the translators should have full and correct ansmission of cultural information.