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基于乘客感知的城市公共交通服务质量评价研究——以兰州市为例
引用本文:王梓蓉.基于乘客感知的城市公共交通服务质量评价研究——以兰州市为例[J].科技情报开发与经济,2014(7):143-146.
作者姓名:王梓蓉
作者单位:兰州商学院信息工程学院,甘肃兰州730020
基金项目:基金项目:兰州商学院科研资助项目:甘肃省城市公共交通服务系统的资源优化配置研究(项目编号:LQ201205).
摘    要:城市公共交通服务质量是指城市公共交通服务的固有属性满足乘客要求的程度,其评价包括对多个感知要素的评价。从乘客感知的角度出发,提出了城市公共交通服务质量模型,并以兰州市为例进行了实证研究。结果表明:兰州市公共交通服务质量仅达到"一般水平",乘客个人基本特性是影响城市公共交通服务质量评价的重要因素。

关 键 词:公共交通服务  服务质量评价  乘客感知

Study on Urban Public Traffic Service Quality Evaluation Based on Passengers' Perception ——Taking Lanzhou City as an Example
WANG Zirong.Study on Urban Public Traffic Service Quality Evaluation Based on Passengers' Perception ——Taking Lanzhou City as an Example[J].Sci-Tech Information Development & Economy,2014(7):143-146.
Authors:WANG Zirong
Institution:WANG Zirong
Abstract:The urban public traffic service quality refers to the degree to which the intrinsic nature of urban public traffic service meets the demands of passengers, its evaluation includes the evaluation of some perception elements. Starting from the angle of passengers' perception, this paper puts forward a model of urban public traffic service quality, and makes an empirical study taking Lanzhou City as an example, the results of which show that the urban public traffic service quality of Lanzhou City has just reached the average level, and passengers' personal basic feature is an important factor that influences the evaluation of urban public traffic service quality.
Keywords:public traffic service  service quality evaluation  passengers' perception
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