市场定位如何避免偏差

面对日益挑剔的消费者和日益激烈的市场竞争，企业要想占有一席之地。唯一的办法便是占领消费者的心理位置，并把其他对手挤出去。这是一个好的定位战略所应该做到的事情，然而现实中企业的定位往往出现偏差。从战略的角度出发讨论了常见的定位错误类型，并指出如何才能避免定位的偏差。

How to Avoid the Positioning Errors

Facing the crueler and crueler market competition and pickier and pickier customers, an enterprise, which wants to occupy a tiny space in the market, must occupy the psychological position among the customers and push the other competitors out. This is the target that a good positioning strategy should reach, however the positioning errors often occur in practice. This paper discuss on some common kinds of the positioning errors, and points out some solutions to avoid such errors from strategy eyesight.