| 一日游游客旅游花费影响因素的实证分析——以2012年武汉一日游游客为例 |
| |
| 引用本文： | 徐松华,薛兵旺.一日游游客旅游花费影响因素的实证分析——以2012年武汉一日游游客为例[J].湖北大学学报(自然科学版),2014(4):363-369. |
| |
| 作者姓名： | 徐松华 薛兵旺 |
| |
| 作者单位： | 武汉商学院旅游经济研究所,湖北武汉430056 |
| |
| 基金项目： | 湖北省教育厅人文社会科学研究项目（14G490）资助 |
| |
| 摘 要： | 以2012年武汉一日游游客为研究对象,运用多分类logistic回归方法,分析一日游游客花费影响因子并构建其旅游花费模型.研究结果表明,武汉一日游游客呈现较大的旅游花费差距.去向、职业、游览景点个数3个变量对武汉一日游游客花费的影响显著;来向变量对武汉一日游游客花费的影响不明显;性别,年龄、来源地、旅游目的和旅游方式5个变量对武汉一日游游客花费没有影响.
|
| 关 键 词： | 多分类logistic回归 一日游 游客花费 实证分析 |
Study on the factors influencing the expenditure of excursionists： an example of excursionists in Wuhan |
| |
| XU Songhua,XUE Bingwang.Study on the factors influencing the expenditure of excursionists： an example of excursionists in Wuhan[J].Journal of Hubei University(Natural Science Edition),2014(4):363-369. |
| |
| Authors: | XU Songhua XUE Bingwang |
| |
| Institution: | (Institute of Tourism Economy, Wuhan Business University, Wuhan 430056, China) |
| |
| Abstract: | Choosing the Wuhan Excursionists as the research object, and using the multilogistic regression analysis, we analyzed the factors influencing the expenditure of excursionists, and then constructed the model of the expenditure of excursionists. Results showed that： 1） In the expenditure of excursionists in Wuhan, there was a larger gap; 2） The variables ＂next destination＂, ＂occupation＂, ＂the number of sightseeing scenic spots＂ had significant effects on excursionist expenditures; 3） The variable ＂last destination＂ had less significant effects on excursionist expenditures; 4） The variables ＂sex＂. ＂age＂. ＂source place＂. ＂tourism motivation＂. ＂the mode of travel＂ had no effects on excursionist expenditures. |
| |
| Keywords: | multinomial logistic regression one-day tour tourist expenditure practical analysis |
| 本文献已被 CNKI 维普 等数据库收录！ |
