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儒商范蠡
引用本文:董乃强,董小丰.儒商范蠡[J].菏泽学院学报,2000(1).
作者姓名:董乃强  董小丰
作者单位:北京师范大学 北京100000 (董乃强),北京师范大学 北京100000(董小丰)
摘    要:范蠡助越灭吴,而后弃官经商,其动因是出于对西施的信义,其行动原则是“因天之时,就地之利”而“依于仁”;这一些都是符合先秦儒家道德规范要求的,也是范蠡被后世目为“儒商”的原因。

关 键 词:范蠡  儒家思想  经商  信义  天时  地利  

Fan Li, a Scholar Merchant
DONG Nai-qiang DONG Xiao-feng.Fan Li, a Scholar Merchant[J].Journal of Heze University,2000(1).
Authors:DONG Nai-qiang DONG Xiao-feng
Abstract:Fan Li helped Yue (a state in the Zhou Dynasty) to defeat Wu (a state in the Zhou Dynasty), then gave up office and engaged in trading. His motivation was to be in good faith of Xi Shi, and his principle of action was " taking the favourable climate and geographical position" and "relying on benevolence". All these were in conformity with the moral standard of Confucian school in pre-Qin period, and they are also the reasons of Fan Li's being regarded as scholar merchant by later generations.
Keywords:Fan Li  thoughts of Confucian school  trade  good faith  favourable climate  favourable geographical position  benevo-lence
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