| 新兴复合式颜色词的构成及其发展动因 |
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| 引用本文： | 靳开宇.新兴复合式颜色词的构成及其发展动因[J].温州大学学报(自然科学版),2014(6):100-104. |
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| 作者姓名： | 靳开宇 |
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| 作者单位： | 绥化学院文学与传媒学院,黑龙江绥化,152061 |
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| 基金项目： | 绥化学院2013年度重点学科中国语言文学资助项目 |
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| 摘 要： | 从汉语颜色词的产生和分类研究入手，总结现代汉语复合式颜色词构成类型，着重对当代汉语广告用语中新兴的复合颜色词的构成及其形成机制进行了认知解释，指出追求修辞效果是这类新兴复合式颜色词构成的主要发展动因。
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| 关 键 词： | 颜色词 隐喻 广告 认知域 |
The Formation and Development of Compound Color words |
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| JIN Kaiyu.The Formation and Development of Compound Color words[J].Journal of Wenzhou University,2014(6):100-104. |
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| Authors: | JIN Kaiyu |
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| Institution: | JIN Kaiyu(School of Literature and Media, SuiHua University, SuiHua, China 152061) |
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| Abstract: | From the producing and classification of the Chinese color words, we summarize the path for the formation and development of the color words , by the cognitive we explain it to the contemporary Chinese copy of the new composite color words ,and point out that the main development agent is the pursuit of rhetorical effect on this kind of new compound words. |
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| Keywords: | Color words Metaphor Advertisement Cognitive Domain |
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