青海省大学生非理性消费行为的实证分析及对策研究

对青海省大学生消费状况的调研显示，青海省在校大学生在消费水平、消费结构、消费方式和消费心理方面均存在非理性；大学生非理性消费行为不仅影响自身的发展，给家庭造成一定的经济负担，也给社会带来不良影响．产生这种现象的原因有社会、学校、家庭、大学生自身等方面．可见，对大学生消费进行教育和引导很有必要，应该从社会、学校和家庭几方面加以正确教育和引导．

A demonstration and a countermeasure research on the not-rational consumption of the university students in Qinghai province

I have many original data in order to have a compared. The original date shows that some university students of Qinghai province have not--rational behavior a higher consump lever; a wrong structure： not healthful fashion and mentality. In my article, I show the exhibition form of not --rational consumption. I think there are four reasons; the society, the family, the university and the student himself. At last, I make some suggestions to educate and lead the students how to consume correctly. I think that my article could offer some excuses to university and interrelated department to establish the policy.