| 具有购买弹性的差异产品选址定价研究 |
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| 引用本文： | 罗勇,涂菶生,彭铁根,魏杰.具有购买弹性的差异产品选址定价研究[J].南开大学学报,2007,40(4):78-82. |
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| 作者姓名： | 罗勇 涂菶生 彭铁根 魏杰 |
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| 作者单位： | [1]南开大学,信息技术科学学院,天津300071 [2]郑州大学,电气工程学院,河南郑州450001 [3]上海交通大学,自动化系,上海200030 [4]军事交通学院基础部,天津300161 |
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| 摘 要： | 研究了商品存在弹性需求的情况下,企业销售功能相同但有差异产品时的选址和定价问题.基于Hotelling模型,建立了弹性差异产品的双寡头竞争选址定价模型.利用两阶段博弈过程,得出了企业的最优选址和相应定价.并分析了由此引起的价格战,讨论了价格战的形式及结果.
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| 关 键 词： | Hotelling模型 定价选址博弈 差异产品 弹性需求 购买 弹性需求 差异产品 定价研究 Hotelling Demand Products Differentiated Location Price 结果 价格战 分析 最优选址 博弈过程 两阶段 利用 定价模型 竞争选址 双寡头 |
| 文章编号： | 0465-7942（2007）04-0078-05 |
| 修稿时间： | 2005-03-23 |
Hotelling's Competition for Price and Location of Differentiated Products with Elastic Demand |
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| Luo Yong,Tu Fengsheng,Peng Tiegen,Wei Jie.Hotelling''''s Competition for Price and Location of Differentiated Products with Elastic Demand[J].Acta Scientiarum Naturalium University Nankaiensis,2007,40(4):78-82. |
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| Authors: | Luo Yong Tu Fengsheng Peng Tiegen Wei Jie |
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| Institution: | 1. College of Information Technical Science, Nankai University, Tianjin 300071, China~ 2. School of Electrical Engineering, Zhengzhou University, Zhengzhou 450001, China ; 3. Institute of Automation, Shanghai diao Tong University, Shanghai 200030, China 4. Department of Basic Science, Military Traffic Institute, Tianjin 300161, China |
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| Abstract: | Aiming at goods with elastic demand, the location and price policy of enterprises are studied when they sale differentiated goods with same function. Based on Hotelling model, a Duopoly model for price and location of differentiated goods with elastic demand was proposed. Using two stages game process, an optimal price and location was found. Finally an analysis of price cutting was conducted the form and result of the price cutting were given. |
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| Keywords: | Hotelling model location and price game differentiated products elastic demand |
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