| 试论集美旅游区在宣传上存在的问题与改进对策 |
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| 引用本文： | 李宝轩.试论集美旅游区在宣传上存在的问题与改进对策[J].集美大学学报(自然科学版),1997,2(4):42-45. |
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| 作者姓名： | 李宝轩 |
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| 作者单位： | 集大师院地理系!厦门，161021 |
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| 摘 要： | 着重对集美旅游区在宣传促销上的存在问题进行了分析，在此基础上提出改进的方案。
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| 关 键 词： | 旅游区 旅游宣传 旅游业 厦门 集美地区 |
On the Problems of the Thurist and its Improvement Plans |
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| Li Baoxuan.On the Problems of the Thurist and its Improvement Plans[J].the Editorial Board of Jimei University(Natural Science),1997,2(4):42-45. |
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| Authors: | Li Baoxuan |
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| Institution: | Departmem of Geogruphy Teachers Institute of Jimei Univ.Xiamen 361021 |
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| Abstract: | At present with the sharp Competition in tourist trades propoganda has become a very importam factor in promoting the tourism. this paper mvesugates the existing problems in the tourist propoganda and marketing of the Jimei tourist distriet and proposes its improvement plans. |
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| Keywords: | Jimei tourist district tourist propaganda plans |
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