| 浅析沪、青两地青年女性之服饰观 |
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| 引用本文： | 韩改杰,顾庆良.浅析沪、青两地青年女性之服饰观[J].东华大学学报(自然科学版),1999(6). |
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| 作者姓名： | 韩改杰 顾庆良 |
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| 作者单位： | 中国纺织大学旭日工商管理学院 上海200051 |
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| 摘 要： | 在沪青两地所做的关于消费者服饰消费心理和行为的问卷调查基础上,深入比较分析了两地青年女性服饰观的异同,并根据所得结论对服装经营者如何有效开拓市场提出了针对性的建议.
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| 关 键 词： | 服饰观 认同度 服饰消费 青年女性 |
Comparative Analysis of the Young Women' s Apparel Perception of Shanghai & Qingdao |
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| Han Gaijie,Gu Qingliang.Comparative Analysis of the Young Women' s Apparel Perception of Shanghai & Qingdao[J].Journal of Donghua University,1999(6). |
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| Authors: | Han Gaijie Gu Qingliang |
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| Abstract: | Based on a questionnaire survey on consumer apparel consumption in Shanghai and Qingdao, a comparative analysis is done about the apparel perception of the young women in the two cities. Some conclusions are got and some advice is given which can be valuable for apparel marketing and the study of apparel psychology. |
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| Keywords: | apparel perception agreement young women apparel consumption |
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