| 图书馆的新型营销策略 |
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| 引用本文： | 崔莎.图书馆的新型营销策略[J].科技情报开发与经济,2010,20(13):1-2,10. |
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| 作者姓名： | 崔莎 |
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| 作者单位： | 北京师范大学管理学院,北京,100875 |
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| 摘 要： | 提出了将OCLC与Google Books进行合作的图书馆的新型营销策略,总结出其合作模式的优势以及对我国图书馆的影响与启发。
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| 关 键 词： | 图书馆 营销策略 OCLC Google Books |
Talking about a New Marketing Strategy of Library |
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| CUI Sha.Talking about a New Marketing Strategy of Library[J].Sci-Tech Information Development & Economy,2010,20(13):1-2,10. |
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| Authors: | CUI Sha |
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| Abstract: | This paper puts forward a new marketing strategy of library with the cooperation of OCLC and Google Books,and sums up the superiorities of their cooperation mode and the influences on and inspirations to China's libraries. |
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| Keywords: | OCLC Google Books |
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