| 现代电视传播交互性概念探析 |
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| 引用本文： | 张武松,杨哲. 现代电视传播交互性概念探析[J]. 浙江万里学院学报, 2014, 0(3): 61-66 |
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| 作者姓名： | 张武松 杨哲 |
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| 作者单位： | 浙江万里学院,浙江宁波315100 |
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| 基金项目： | 2010年浙江省教育厅社科项目“基于多媒体影视制作技术的电视新闻传播交互性研究”研究成果（编号：Y200908625）. |
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| 摘 要： | 自有线数字电视、网络电视以及手机电视产生之日起,电视的传播就进入了一个交互传播的新时代.面对目前学界关于电视传播交互性概念术语使用时的混乱状态,文章首先追根述源对现代电视传播交互性的定义进行了界定,然后,通过与传统电视传播方式的对比,对该定义的内涵和外延及其表现形式和特征做了简要的概括分析.
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| 关 键 词： | 现代电视传播交互性 网络化传播 传受直接互动 多媒体影视制作 传受地位互换 |
An Analysis on the Concept of Modern TV Interactive Communication |
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| ZHANG Wu-song,YANG Zhe. An Analysis on the Concept of Modern TV Interactive Communication[J]. Journal of Zhejiang Wanli University, 2014, 0(3): 61-66 |
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| Authors: | ZHANG Wu-song YANG Zhe |
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| Affiliation: | (Zhejiang Wanli University, Ningbo Zhejiang 315100) |
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| Abstract: | The television communication has entered an era of interactive communication just on the day when digital TV, network TV and mobile phone TV appeared. In order to standardize the terms of modern TV interactive communication, this paper first gave the definition of modern TV interactive communication. Then through the comparison with the traditional TV communication, this paper explored the connotation and extension as well as the types and the characteristics of modern TV interactive communication. |
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| Keywords: | modern TV interactive communication network communication direct interaction multimedia production position exchange |
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