广州大学城高校大学生体育旅游的现状调查及其影响因素

目的:通过对大学城高校大学生体育旅游现状及其影响因素进行系统的分析,对大学生体育旅游过程中所啊存在的问题提出合理的策略及建议。方法:采用文献资料法、问卷调查法和数理统计法。结果:体育旅游适合大学生这一群体,并正在发展壮大,但大学生对体育旅游的认知存在很大的片面性;大学生属于消费群体,没有一定经济来源,而体育旅游的单次消费较高,这是制约大学生体育旅游发展的重要因素。结论:加大宣传力度,拓宽宣传途径,相关部门应重视高校大学生这个消费群体,对他们给予政策支持;加强大学生对体育旅游的认知;拓展体育旅游的选择;健全大学生体育旅游组织管理机构,形成多元化的旅游产品结构。

Survey About Present Situation and Influencing Factor of the Sports Tourism Among College Students in Guangzhou College Town

Purpose： By analyzing the present situation of the sports tourism among college students in college town and the influencing factor systematically, put forward some reasonable strategy and suggestion to the sports tourism among college students. Methods： literature, questionnaire survey and mathematical statistics. Result： Sports tourism is very appropriate for college students and develops fast, but College students＇ cognition of sports tourism is quite one-sided. College students are the consumer groups and they have no economic sources. Besides, sports tourism is high consumption activity, so it＇s the key factors that restrict the development of sports tourism among college students. Conclusion ： Increase the publicity and broaden the propaganda way .Besides , Related departments should attach importance to the consumer groups of college students ,and give them policy support. What＇s more ,strengthen college students＇ cognition of sports tourism and increase the choice of sports tourism. Last but not least, improve the college student＇s sports tourism organization management institutions and form a diversified tourism products structure.