| 南宁市旅游形象定位研究 |
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| 引用本文： | 韦复生.南宁市旅游形象定位研究[J].广西民族大学学报,2004(6). |
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| 作者姓名： | 韦复生 |
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| 作者单位： | 广西民族学院经济与管理学院 |
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| 摘 要： | 南宁市旅游形象定位在实施中存在形象单一、定位模糊、实施力量不整合等问题 ,在分析评价的基础上 ,提出南宁市旅游形象的定位理念和旅游形象战略 ,强调要把旅游形象定位与南宁市城市建设紧密结合起来
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| 关 键 词： | 南宁市 旅游形象 定位 实施途径 |
Study of the Tourist Image Orientation of Nanning City |
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| WEI Fu-sheng.Study of the Tourist Image Orientation of Nanning City[J].Journal of Guangxi University For Nationalities(Natural Science Edition),2004(6). |
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| Authors: | WEI Fu-sheng |
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| Abstract: | There are such problems as single image, vague orientation, and disintegration of the implementing power in the enforcement of the tourist image orientation of Nanning. The paper, based on the analysis and evaluation, puts forward the orientation concepts and the strategy of the tourist image of Nanning and emphasizes the close combination of the orientation of the tourist image and the city construction of Nanning. |
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| Keywords: | Nanning city tourist image orientation channels of implementation |
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