| ISO14000:外贸企业面临的挑战及对策 |
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| 引用本文： | 倪武帆,陈震彬.ISO14000:外贸企业面临的挑战及对策[J].武汉科技学院学报,1999(3). |
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| 作者姓名： | 倪武帆 陈震彬 |
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| 摘 要： | 概括了ＩＳＯ１４０００ 标准的基本构架，阐明了ＩＳＯ１４０００ 系列标准在中国企业推广实施所面临的挑战及应采取的措施。
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| 关 键 词： | ISO14000标准 绿色营销 国际贸易 |
ISO14000:The Challenge and Countermeasure of Intertrade Enterprises |
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| Ni Wufan,Chen Zhenbin.ISO14000:The Challenge and Countermeasure of Intertrade Enterprises[J].Journal of Wuhan Institute of Science and Technology,1999(3). |
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| Authors: | Ni Wufan Chen Zhenbin |
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| Institution: | Ni Wufan Chen Zhenbin |
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| Abstract: | This paper has outlined the fundamental structure of ISO14000 standards, and shedded light on the difficulty in promoting the standards of ISO14000 in Chinese industries, as well as the countermensure to be taken. |
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| Keywords: | ISO14000 standards green marketing intertrade |
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