| 数字出版企业版权管理策略研究——基于盛大文学的实证考察 |
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| 引用本文： | 杨惠明,王志刚.数字出版企业版权管理策略研究——基于盛大文学的实证考察[J].中州大学学报,2010,27(5):65-67. |
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| 作者姓名： | 杨惠明 王志刚 |
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| 作者单位： | 河南大学,新闻与传播学院,河南,开封,475001 |
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| 基金项目： | 河南省教育厅人文社会科学研究项目"版权战略经验的国际参照" |
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| 摘 要： | 我国很多数字出版企业由于缺乏以版权为核心的商业发展战略,因而在运营中常常受困于频发的版权危机。而盛大文学把版权事务提升到公司发展的战略高度,尤其在版权资源获取、版权业务管理、版权运营和版权保护等方面有着鲜明的特色,值得数字出版同行借鉴。
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| 关 键 词： | 数字出版 版权战略 盛大文学 |
On Copyright Administration Strategy of Digital Publishers——Empirical Investigation Based on Shanda Literature Corporation |
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| YANG Hui-ming,WANG Zhi-gang.On Copyright Administration Strategy of Digital Publishers——Empirical Investigation Based on Shanda Literature Corporation[J].Journal of Zhongzhou University,2010,27(5):65-67. |
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| Authors: | YANG Hui-ming WANG Zhi-gang |
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| Institution: | (College of Journalism and Communication,Henan University,Henan Kaifeng 475001,China) |
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| Abstract: | Many digital publishers in China are often bothered by copyright crises in their business operation.Shanda Literature Corporation,characterized by its easy access to the copyright resources,copyright business management,copyright operation and protected copyrights,elevates copyright to its development strategy,which is worth learning for other digital publishers. |
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| Keywords: | digital publishing copyright strategy Shanda Literature Corporation |
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