遗址博物馆旅游真实性感知指标体系研究--以秦始皇兵马俑博物馆为例

旅游真实性已经成为学者们讨论研究的热点，在对秦始皇兵马俑博物馆实证调研的基础上，综合研究影响遗址博物馆真实性的因素，利用SPSS18．0进行了探索性因子分析，构建了遗址博物馆旅游真实性的指标体系和定量评价模型.最后将遗址博物馆真实性指标归纳为客观真实性、建构真实性和存在真实性.其中，第一主因子建筑遗址、第二主因子环境设施、第三主因子游客行为的方差贡献率分别为36．847％，10．393％，8．663％，表明遗址博物馆的建筑和博物馆遗址的保护程度是衡量遗址博物馆旅游真实性的最重要因素.

Construction of Evaluation Indicator System of the Authenticity of the Ruins Meseum Tourism---A Case of Emper Qin’s Terra-cotta Warriors and Horses Museum

Tourism authenticity has become the hot topic in the tourism scholars discussion and academic research,but only few domestic scholars have done the research on the authenticity of the ruins meseum tourism. This paper aims to develop and validate the tourist-based authenticity perception scale. First,on the basis of some authenticity literature review and some empirical re-search on Emper Qin’s Terra-cotta warriors and horses museum,we defined the tourist-based tourism authenticity,and established the raw evaluation indicators of tourism authenticity perception from the perspective of architecture site,environmental facilities,and tourism behavior. Second,through the further exploratory factor analysis by the software SPSS18.0,we classified tourism authenticity into three categories. And it is identified that the scale to measure the authenticity perception of ruins meseum is reliable and valid. Finally, according to quantity relationship between main factors and indexes, we can calculate score points of main factors by formula. Using the model,we analyzed the influencing factors of the authenticity of ethnical culture.