| 艺术“有意味的形式”与广告的非商业劝服和推广 |
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| 引用本文： | 付惠敏,;邓枝红.艺术“有意味的形式”与广告的非商业劝服和推广[J].上饶师范学院学报,2014(4):84-86. |
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| 作者姓名： | 付惠敏 ;邓枝红 |
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| 作者单位： | [1]上饶师范学院,江西上饶334001; [2]江西省铅山县教育体育局,江西铅山334500 |
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| 摘 要： | 文章对广告在社会公共领域非商业性传播和推广的劝服性作了表现方法上的探究,以期引起人们对公共领域非商业传播方式方法的关注。
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| 关 键 词： | 劝服 非商业传播 有意味的形式 |
＂Meaningful Forms＂ of the Art and the Non - commercial Persuasion and Promotion of Advertisement |
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| Institution: | FU Hui-min, DENG Zhi-hong (1. Shangrao Normal University, Shangrao Jiangxi 334001 ,China; 2. Education Physical Bureaus of Yanshan County, Shangrao Jiangxi 334500, China) |
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| Abstract: | This article studies the expression methods of the advertisement persuasion in terms of its non-commercial spreading and promotion in the public domains so as to direct the attention to non - commercial spreading and promotion in the public domains from the public. |
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| Keywords: | persuasion non＂ commercial spreading ＂meaningful forms＂ |
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