| 吉林省冰雪旅游产品组合研究 |
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| 引用本文： | 王钊.吉林省冰雪旅游产品组合研究[J].长春大学学报,2010,20(3):35-36,126. |
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| 作者姓名： | 王钊 |
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| 作者单位： | 长春大学管理学院; |
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| 摘 要： | 在探讨旅游产品组合涵义的基础上,结合吉林省具体情况分析了吉林省在冰雪旅游产品组合方面存在的问题,主要包括产品类型单一、产品组合特色不明显、雷同与模仿等。进而从产品组合的广度、深度、关联度等不同角度,提出了增加产品类别、深化现有产品组合、结合具体情况突出产品特色等完善吉林省冰雪旅游产品组合的建议。
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| 关 键 词： | 冰雪旅游 产品组合 吉林省 |
A study on ice snow tourism product combination in Jilin Province |
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| WANG Zhao.A study on ice snow tourism product combination in Jilin Province[J].Journal of Changchun University,2010,20(3):35-36,126. |
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| Authors: | WANG Zhao |
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| Institution: | Management College;Changchun University;Changchun 130022;China |
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| Abstract: | Based on probing into the connotation of tourism product combination,combining with the present situation of Jilin Province,this paper analyzes the problems existing in ice snow tourism product combination,including the single product type,unobvious,comparable and imitative features of product combination and so on.And it makes some suggestions on perfecting it from the width,depth and correlation to increase product types,deepen the existing combination and highlight the characteristics combining with prac... |
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| Keywords: | ice snow tourism product combination Jilin Province |
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