时间敏感下供应链研发决策优化研究

一个单一零部件供应商(CS)和一个总装制造商(AM)构成一个制造供应链,双方合作研发一种处于成长期的产品,在新产品的上市时间不仅影响产品的市场需求、产品的市场价格,还影响产品的研发成本的情况下,研究供应链整体的最优响应策略,以及分散决策下供应链的协调问题.通过比较分散决策和集中决策下供应链上各企业的利润,提出了价格补贴策略,用博弈论的方法探讨了博弈均衡存在的条件,并得到了可以实现供应链Pareto改进的有效研发合作方案.最后结合一个汽车行业供应链实例进行了数值分析,进一步验证了研究结论的正确性.

Optimization research of R&D in supply chain under time-sensitive

For the growing-period products,marketing-time not only affects demands,price,but also the cost.A manufacturing supply chain consisting of a component supplier and an assembly manufacturer were considered.The coordination between the manufacturer and the supplier in a growing-period product R&D was discussed.After analyzing decisions of decentralized system and centralized system respectively,a R&D price subsidy strategy was proposed.Furthermore;the existence condition of game equilibrium was studied with game theory approach,and Pareto efficient cooperative R&D scheme was obtained.At last,a numerical analysis was proposed with an application in auto industry.