天津市文化展馆旅游资源开发对策研究

文化展馆是现代都市高品位的特色旅游资源.天津历史悠久,文化底蕴丰厚,文化展馆旅游资源丰富,如何充分发挥文化展馆的经济效益和社会效益值得深入研究探讨.在阐述文化展馆旅游价值的基础上,结合问卷调查,分析了天津文化展馆旅游资源开发存在的问题,并借鉴国内外文化展馆开发的经验,提出了多渠道筹集资金、丰富展馆内容、完善服务性配套设施、提高服务水平、引入市场营销理念等开发对策.

A Countermeasure Study on Developing the Resources of Cultural Exhibition Hall in Tianjin

A cultural exhibition hall with noble taste is a tourism resource of distinctive features in modern metropolitans.With a long history,Tianjin is rich in cultural information and the resource of cultural exhibition hall tourism.How do we fully solve the problem of developing the economic and social benefits of cultural exhibition hall is worth deep probing.Based on the discussion of tourism value of cultural exhibition hall,the problems in the developing of the tourism resources of cultural exhibition hall with the help of questionnaires are analyzed.Drawing on the experience of China and other countries,some developing countermeasures such as raising fund through various channels,enriching the content of cultural exhibition hall,perfecting service facilities,improving service quality and drawing into the concept of market sales are put forward.