| 贵州旅游定位初探 |
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| 引用本文： | 刘晓辉.贵州旅游定位初探[J].贵州师范大学学报(社会科学版),2002(3):33-35. |
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| 作者姓名： | 刘晓辉 |
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| 作者单位： | 贵州师范大学历史与决策科学系,贵州,贵阳,550001 |
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| 摘 要： | 在日益激烈的市场竞争中，贵州应改变旅游营销的“产品观念”树立注重消费需求的市场营销观念，研究消费需求与贵州旅游的契合点，科学性创造性地为贵州旅游进行定位，才能赢得市场。
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| 关 键 词： | 定位 需求 资源 经历 旅游 |
| 文章编号： | 1001-733X(2002)03-0033-03 |
| 修稿时间： | 2002年1月8日 |
On the Positioning of Tourist Trade of Guizhou |
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| LIU Xiao,hui.On the Positioning of Tourist Trade of Guizhou[J].Journal of Guizhou Normal University(Social Science Edition),2002(3):33-35. |
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| Authors: | LIU Xiao hui |
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| Abstract: | s: In increasing sharp market competition nowadays, it is very necessary for Guizhou to change the product conception in terms of the managing and marketing of tourism and establish the market competition with attaches importance to the demand of tourists. Researching the joint between the demand and the resource,and positioning the tourist trade of Guizhou scientifically and creativity to win the market competition. |
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| Keywords: | positioning demand resource experience |
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