| CIS视角下的高校形象战略管理 |
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| 引用本文： | 赵敏. CIS视角下的高校形象战略管理[J]. 甘肃联合大学学报(自然科学版), 2011, 25(3): 101-104 |
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| 作者姓名： | 赵敏 |
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| 作者单位： | 兰州石化职业技术学院,团委,甘肃,兰州,730060 |
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| 摘 要： | 高校借鉴CIS战略,有利于形成独特的个性化形象,强化竞争优势.本文提出UIS构想,并对UIS的概念内涵,设计开发,实施与管理等进行阐述,提出了高校行之有效的形象战略选择.
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| 关 键 词： | CIS战略 UIS战略 导入原则 设计开发 实施管理 |
A Tentative Study on University Image Strategic Management from the pointview of CIS |
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| ZHAO Min. A Tentative Study on University Image Strategic Management from the pointview of CIS[J]. Journal of Gansu Lianhe University :Natural Sciences, 2011, 25(3): 101-104 |
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| Authors: | ZHAO Min |
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| Affiliation: | ZHAO Min(Youth League Committee of Lanzhou Petroleum and Chemical Vocational-technical College,Lanzhou 730060,China) |
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| Abstract: | The CIS Strategy can help universities establish distinctive images and enhance their competitive advantages.This thesis puts forward the idea of UIS and further dwells on the conception,design,development,the implementation and management of UIS were presented.Image strategy is an effective option of for Universities. |
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| Keywords: | CIS strategy UIS strategy leading principle design and developmet implementation and management |
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