| 从市场营销看图书馆信息资源开发 |
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| 引用本文： | 李浩.从市场营销看图书馆信息资源开发[J].科技情报开发与经济,2007,17(15):63-64. |
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| 作者姓名： | 李浩 |
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| 作者单位： | 南京图书馆,江苏南京,210018 |
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| 摘 要： | 提出了运用市场营销理论开发信息资源的概念,分析了运用市场营销理论开发信息资源的必要性和可行性,并论述了运用市场营销理论开发信息资源的设想。
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| 关 键 词： | 图书馆 市场营销 信息资源 |
| 文章编号： | 1005-6033（2007）15-0063-02 |
| 收稿时间： | 2007-01-16 |
| 修稿时间： | 2007-01-16 |
Discussion on the Library's Information Resources Development from the Marketing |
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| LI Hao.Discussion on the Library''''s Information Resources Development from the Marketing[J].Sci-Tech Information Development & Economy,2007,17(15):63-64. |
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| Authors: | LI Hao |
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| Abstract: | This paper puts forward the concept of developing the information resources by using the theory of the marketing, analyzes on the necessity and feasibility of developing the information resources by using the theory of the marketing, and discusses on the presumption of developing the information resources by using the theory of the marketing. |
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| Keywords: | library marketing information resources |
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