| 汉语商标词的贬词不贬现象分析 |
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| 引用本文： | 赵伟国.汉语商标词的贬词不贬现象分析[J].达县师范高等专科学校学报,2008,18(1):75-77. |
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| 作者姓名： | 赵伟国 |
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| 作者单位： | 漳州师范学院图书馆,福建漳州363000 |
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| 摘 要： | 在市场经济快速发展的今天,商标越来越受到人们的关注.汉语商标词中出现了贬词不贬的语言现象,这种语言现象的产生同社会的政治环境、文化心理、思想观念及外来文化影响是分不开的.
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| 关 键 词： | 商标词 汉语商标词 感情色彩 色彩变化 |
| 文章编号： | 1008-4886（2008）01-0075-03 |
| 收稿时间： | 2007-09-20 |
| 修稿时间： | 2007年9月20日 |
An Analysis of the Use of Derogatory Words in Chinese Brand Names |
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| ZHAO Wei-guo.An Analysis of the Use of Derogatory Words in Chinese Brand Names[J].Journal of Daxian Teachers College,2008,18(1):75-77. |
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| Authors: | ZHAO Wei-guo |
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| Abstract: | Trademarks receive more and more attention with the development of the market economy. In Chinese brand names, some words with derogatory meanings are not used pejoratively. The appearance of this linguistic phenomenon is closely associated with the change of political environment and cultural psychology and the influence of foreign cultures. This paper attempts to analyze this linguistic phenomenon from three aspects. |
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| Keywords: | brand names Chinese brand names emotional coloring derogatory words color change |
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