促进健康类电视节目发展的对策

近几年来,社会经济文化的发展促使健康类电视节目的传播呈现出新的特点.但是,目前我国的健康类电视节目还处于一个“实验化”发展阶段,存在着诸多问题,其中最为突出的就是传播内容同质化,其次是电视健康节目与“伪专家”的利益同谋关系.除此之外,健康类电视节目在应对突发公共卫生事件方面的传播能力还比较弱.这些问题急需相应的解决对策

Countermeasures for the Development of the Health TV Program in China

In recent years,TV health program shows new features with the change of social economy and culture,including more colorful content,diverse communication paths,styles and subjects,combination with net media as well as more attention to commercial value.However,now TV health program is still in an experimental stage of development with many problems,the most outstanding of which is to spread content in homogeneity,then followed by interest conspiracy relations between TV health program and health ＂false experts＂ exist.Besides,the ability of TV health program in dealing with emergency public health event is weak.The problems mentioned above are in great need of the corresponding solutions.