| 新媒体环境下中国文化价值理念国际传播要素分析 |
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| 引用本文： | 许思贵,张雁.新媒体环境下中国文化价值理念国际传播要素分析[J].曲靖师专学报,2014(2):73-76. |
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| 作者姓名： | 许思贵 张雁 |
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| 作者单位： | [1]曲靖师范学院现代教育技术研究所,云南曲靖655011 [2]曲靖师范学院外国语学院,云南曲靖655011 |
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| 摘 要： | 在分析中国文化领域价值理念国际传播重要性的基础上，从传播主体、传播对象、传播内容、传播媒体、传播效果五个方面论述中国文化领域价值理念的国际传播，重点论述新媒体环境下如何转变传播观念、有效整合传播手段，并强调作为传播者和接受者中的中青年群体的重要性及传播过程大数据挖掘是未来传播效果评估的重要手段。
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| 关 键 词： | 新媒体 中国文化 价值理念 国际传播 要素分析 |
Analysis of International Spreading Elements for Chinese Cultural Values in the Context of New Media |
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| Authors: | Xu Shigui Zhang Yan |
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| Institution: | 1. Research Institute of Modern Education Technology, Qujing Normal University, Qujing Yunnan 655011, P. R. China; 2. School of Foreign languages, Qujing Wormal university, Qu jing Yunnan 655011, P. R. China) |
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| Abstract: | The international spreading of Chinese cultural values is discussed from the spreading subject, ob- ject, contents, media and efficiency on the basis of analyzing the importance of international spreading of Chinese cultural values. The key is to investigate how to innovate the spreading concept and integrate the ef- ficient spreading methods. As both the receivers and the broadcasters, the young people will play an impor- tant role in spreading the Chinese cultural values. |
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| Keywords: | new media Chinese culture outlook of value international spreading analysis of element |
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