读图与中国传统文化的动画传播

图像传播使得图像的呈现和观看成为社会文化运作方式和社会文化生活形态的组成部分，因此读图亦成为人们获取信息的重要方式。观看动画作品是一种具体的读图活动。中外动画作品展现的中国传统文化内容，随着动画的播出而广泛传播。这一传播过程，包括了传统文化在动画作品中的“图”表现、观众在对动画的欣赏享受中更多地了解传统文化、以及教育与娱乐并行时代以动画作品的“图”为媒介的传统文化学习。正确图解传统文化内容，并在传统文化传承和对市场的迎合中审慎地选择是读图时代传统文化动画传播需正视的问题。

Reading Pictures and Broadcasting Chinese Classic Cultures through Cartoon

Picture broadcasting makes the presentation and viewing of the pictures as a part social cultural operation and social cultural form. Reading pictures, thus, becomes an important method for acquiring infor- mation. Watching cartoons is a kind of reading pictures. The traditional Chinese cultures can be spread through the Chinese and foreign cartoons. The spreading process consists of the spreading by pictures, the audience＇s understanding of the traditional cultures through watching the cartoons and the audience＇s learning of the traditional cultures through the pictures. The proper interpretation of the traditional cultures throughthe pictures is the proper choice for spreading the traditional cultures.